Dr. Edma, a Lebanese–Canadian, grew up across Beirut, Dubai, Paris, and Canada—an upbringing that shaped her deep commitment to multiculturalism and human development. After completing her Doctorate in Clinical & Organisational Psychology at the Sorbonne, in 1986 she joined the founding team of Emirates Airline, where she introduced corporate and organisational psychology and psychometric assessment to the airline — and subsequently to the wider UAE. In 1987 she went on to establish the country’s first psychometric laboratory.

With over 38 years of experience, she has supported the setup and transformation of many of the UAE’s landmark institutions, including Emirates, Emaar, Dubai Holding, Nakheel, DMCC, the Ministry of Finance, ENBD, Al-Futtaim, and others.

She has advised chairpersons, ministers, CEOs, and senior executives, focusing on leadership, culture, and strategic people development, and has led major organisational transformations across both public and private sectors.

Dr. Edma acted as trusted advisor to family owned enterprises, supporting them through transformation, organisational restructuring and next generation leadership development to ensure business continuity and enduring success.

A pioneer in employee wellbeing, she launched the UAE’s first “Employee Assistance Program” in 1999 in Emirates Airlines.

In 2018, EDMA was selected to conduct the psychometric assessment of the shortlisted candidates for the UAE’s inaugural astronaut selection programme.

During the Covid-19 crisis in 2020, she set up a national frontline call centre in just 14 days.

Fluent in Arabic, English, and French, Dr. Edma is a sought-after speaker whose work focuses on building strong leaders, healthy cultures and people-centric organisations.