Dr. Edma, a Lebanese–Canadian, grew up
across Beirut, Dubai, Paris, and Canada—an
upbringing that shaped her deep commitment to
multiculturalism and human development. After
completing her Doctorate in Clinical & Organisational Psychology at the Sorbonne, she was head-hunted in 1986 to join the founding team of Emirates Airlines, where she introduced psychology and psychometric assessment to the UAE and established the country’s first psychometric lab in 1987.

With over 38 years of experience, she has supported the creation and transformation of many of the UAE’s landmark institutions, including Emirates, Emaar, Dubai Holding, Nakheel, DMCC, the Ministry of Finance, ENBD, Al-Futtaim, and others.

She has advised chairpersons, ministers, CEOs, and
senior executives, focusing on leadership, culture, and
strategic people development. and has led major
organisational transformations across both public
and private sectors.

Dr Edma acted as trusted advisor to family owned
enterprises supporting them through transformation , organisational restructuring and next generation leadership development to ensure business continuity and enduring success

A pioneer in employee wellbeing, she launched the UAE’s first Employee Assistance Program in 1999 in Emirates Airlines and has led major organisational transformations across the public and private sectors.

During the Covid-19 crisis in 2020, she set up a national frontline call centre in just 14 days.

Fluent in Arabic, English, and French, Dr. Edma is a sought-after speaker whose work focuses on building strong leaders, healthy cultures and people-centric organisations.